LEXINGTON, Ky. — Lexington Sporting Club announced a new community-driven partnership with historic Keeneland Thursday, uniting two of Lexington’s most iconic sporting institutions to create memorable experiences for fans across Central Kentucky this spring.
The natural collaboration lends itself to high-quality, family-friendly entertainment while emphasizing community connection throughout Lexington.
“Keeneland is excited to partner with Lexington SC to create fun, engaging experiences for families throughout the spring,” said Kara Heissenbuttel, senior director of community relations at Keeneland. “Both organizations are proud to be part of the Lexington community, and this partnership allows us to connect with local fans in new ways — from the racetrack to the soccer pitch — while creating memorable opportunities for our youngest supporters.”
As part of the partnership, Lexington Sporting Club will host Keeneland Kids Club Night at its May 8 match vs. Monterey Bay FC. The event will welcome members of Keeneland’s Kids Club, boasting more than 15,000 young fans, with complimentary tickets for kids. Parents and family members will have access to discounted tickets.
Attendees will also receive a special merchandise discount, adding to the matchday experience at Lexington SC Stadium.
In addition to activations at the stadium, Lexington Sporting Club will activate on The Hill during Keeneland’s renowned Spring Meet in April. LSC will host tailgates and engage with fans in one of the track’s most popular social spaces.
The partnership also allows LSC’s men’s and women’s squads to tour the grounds and interact with one of the country’s most legendary locations in horse racing.
“Partnering with Keeneland is a natural fit for Lexington Sporting Club because we share a deep commitment to the Lexington community,” said Madyson Foster Smith, head of partnerships for Lexington SC. “Together, we’re creating meaningful opportunities that bring people together through sport. We are investing in our community and building something lasting for the families and fans who call Lexington home.”
By uniting the traditions of Keeneland with the growing momentum of Lexington Sporting Club, both sides are able to highlight a togetherness rooted in sport, community and family entertainment in a way that is uniquely Lexington.
About Keeneland:
Since its first race meet 90 years ago, the Keeneland Association has devoted itself to the health and vibrancy of the Thoroughbred industry. The world’s largest Thoroughbred auction house, Keeneland conducts five on-site sales a year, in January, April, September and November. Graduates of Keeneland sales dominate racing across the globe at every level. In April and October, Keeneland offers some of the highest caliber and richest Thoroughbred racing in the world. Keeneland will host the Breeders’ Cup World Championships in 2026 for the fourth time, following 2015, 2020 and 2022. Uniquely structured, Keeneland is a privately held company with a not-for-profit mission that returns its earnings to the industry and the community in the form of higher purses and millions of dollars donated in support of horse industry initiatives and charitable contributions for education, research, and health and human services throughout Central Kentucky. Keeneland also maintains Keeneland Library, a world-renowned public research institution with the mission of preserving information about the Thoroughbred industry. To learn more, visit Keeneland.com.
