THE PROCESS
Our first step as Lexington’s club was to listen to the people of Lexington. We conducted 14 listening sessions.
We received over 300 brand surveys and nearly 1500 stadium surveys. In total, we listened for over 80 hours and conducted more than 200 hours of research.
The message is clear. We are proud of our winning tradition. And, we are proud of the landscape
that nurtures our signature industries: bourbon and horses.
