LEXINGTON, Ky. – Lexington Sporting Club proudly announces their continued commitment to the “One Crest, One Club” vision with the USL Super League Women’s Soccer team, launching in Lexington this August. In this strategic move, the club has decided to adopt the same logo and branding for both its USL League One men’s team and the USL Super League women’s soccer team, as well as maintaining consistent branding amongst its pre-professional, academy and youth programs.
This decision emphasizes Lexington Sporting Club’s commitment to fostering a sense of belonging and shared identity among all members of its organization. By unifying the branding across both teams, the club aims to create a cohesive and inclusive environment that celebrates the collective spirit of athletic excellence, and further affirms the idea that Lexington SC truly is a “Club To Call Your Own.”
“Our club is built on the principles of unity and solidarity,” stated Lexington Sporting Club CEO Kim Shelton. “The launch of the Super League team, playing at the highest level of professional soccer in our country, represents an exciting time for our club. By utilizing the same logo and branding for both our USL League One and Super League teams, we are reinforcing our shared values and commitment to our community. We believe that by standing together as one, we can achieve greater success both on and off the field.”
The unified branding across both teams reflects Lexington Sporting Club’s commitment to one brand representing fans, players, and stakeholders. By embracing a shared visual identity, the club aims to strengthen its brand presence and inspire loyalty and support among its diverse fanbase.
For more information about Lexington Sporting Club and its upcoming initiatives, please visit www.lexsporting.com
About Lexington Sporting Club
Lexington Sporting Club is a U.S. Soccer professional soccer club competing in USL League One (U.S. Soccer third division men’s professional soccer), and in USL Super League (U.S. Soccer first division women’s professional soccer launching in August 2024). The two professional teams are the pinnacle of the soccer ecosystem in Lexington that features more than 1,000 players within its youth and academy systems. Lexington SC in the process of building the club’s formal stadium, performance center and training fields.