LEXINGTON, Ky. — Lexington Sporting Club announces a new corporate partnership with Genesis of Lexington as the luxury automotive brand joins the club for the upcoming season.
Through this partnership, Genesis of Lexington will be featured through in-stadium activations during Lexington Sporting Club home matches, creating elevated matchday experiences for fans and supporters. The collaboration reflects a shared commitment to performance, precision and delivering a premium experience both on and off the field.
“Genesis of Lexington is proud to partner with the Lexington Sporting Club and support the continued growth of professional soccer in Lexington. Genesis is a brand built on performance, precision, and elevating the customer experience, which aligns naturally with LSC. Their organization is raising the bar for sports and community engagement in Lexington, so we are beyond excited to stand alongside Lexington Sporting Club. We’re investing back in our community and in fans who value excellence both on and off the field,” said Eddie Franklin, Owner of Genesis of Lexington.
The partnership brings together two organizations focused on excellence while remaining deeply connected to the Lexington community.
“We’re looking forward to partnering with Genesis of Lexington this season. Their team is genuinely engaged, easy to work with, and truly understands what luxury should feel like, personal, thoughtful, and elevated. We love that they’ll be on site at matches, giving fans and supporters the chance to experience these beautiful cars firsthand. That shared, fan-focused approach makes this partnership a great fit,” said Madyson Foster Smith, Director of Partnerships for Lexington Sporting Club.
Together, Lexington Sporting Club and Genesis of Lexington will work throughout the season to enhance the matchday experience and strengthen community connection across Lexington.
About Genesis of Lexington
Don Franklin Family of Dealerships got its humble beginning in 1968 when Don Franklin, a Columbia, Kentucky native and self-taught mechanic, aspired to own his own dealership. With the support of his wife, Barbara, the Franklins invested their life savings to start their own used car lot – Don’s Used Cars in Columbia, KY. With tremendous hard work and overall commitment to customer service Don, Barbara, and their children, Eddie and Dan managed to grow that small community dealership to a thriving dealership group consisting of 19 New Dealership franchisees carrying an average of over 6,000 vehicles, employing over 1000 Kentucky families, and serving over 30 Kentucky communities.
About Lexington Sporting Club
Lexington Sporting Club is a U.S. Soccer professional soccer club competing in the USL Championship (U.S. Soccer Second Division men’s professional soccer), and in USL Super League (U.S. Soccer First Division women’s professional soccer). The two professional teams are the pinnacle of the soccer ecosystem in Lexington that features more than 1,000 players within its youth and academy systems. Lexington SC has recently opened a 7500-seat, state-of-the-art stadium, indoor facilities and training fields.
