Lexington, KY – Lexington Sporting Club is proud to announce Kroger as a proud partner, launching a meaningful collaboration grounded in a shared passion for Central Kentucky and a deep commitment to supporting youth development.
At the heart of the partnership is a focus on inspiring and equipping the next generation. As part of the agreement, Kroger will be featured on the lower back of LSC Youth jerseys, a visible and impactful symbol of their investment in the future of local athletes. This presence reflects a broader dedication to creating opportunities that support young people on and off the field.
“The foundation of Lexington Sporting Club is our youth, and we’re thrilled to welcome Kroger as a partner who is committed to creating healthier, thriving neighborhoods,” said Lexington SC CEO, Kim Shelton. “Their support goes beyond the jersey, it’s a direct investment in the future of our community and the growth of the next generation of athletes.”
Beyond the youth kit presence, Kroger’s involvement will include a variety of in-venue branding and community engagement opportunities throughout the USL Championship and USL Super League seasons. These activations will offer fans of all ages the chance to engage with Kroger in meaningful ways that celebrate local pride and shared purpose.
“We are thrilled to be partnering with the Lexington Sporting Club. This reflects our commitment to fostering community in the areas we live and work in,” said Brandie Ryan, Kroger Customer Communications Manager. “We strive to inspire both adult and young athletes by equipping them with the resources necessary for success and wellness, and we are excited about the potential of this rewarding partnership.”
This partnership reinforces Lexington Sporting Club’s mission to be a force for good in Central Kentucky, uniting fans, families, and future stars through the power of sport, and building lasting connections that go far beyond the pitch.
About Kroger
At The Kroger Co., Louisville Division (NYSE: KR), we are dedicated to our Purpose: To Feed the Human Spirit™. We are 116 stores across Kentucky, Southern Indiana and Southern Illinois with 19,000 associates who serve over 2 million customers weekly through a seamless digital shopping experience and retail food stores, serving America through food inspiration and uplift, and creating #ZeroHungerZeroWaste communities. To learn more about us, visit our newsroom and investor relations site.
About Lexington Sporting Club
Lexington Sporting Club is a U.S. Soccer professional soccer club competing in the USL Championship (U.S. Soccer Second Division men’s professional soccer), and in USL Super League (U.S. Soccer First Division women’s professional soccer). The two professional teams are the pinnacle of the soccer ecosystem in Lexington that features more than 1,000 players within its youth and academy systems. Lexington SC has recently opened a 7500-seat, state-of-the-art stadium, indoor facilities and training fields.