Lexington, KY – Lexington Sporting Club is proud to welcome Tru by Hilton as a proud partner, marking a meaningful investment in the growth and visibility of the club’s W League program. This collaboration reflects a shared commitment to elevating women’s soccer and providing greater support for female athletes in the Lexington community.
“We’re thrilled to announce this partnership! After experiencing a game and visiting the stadium for the first time, we fell in love with the sport, the energy, and the new sense of community LSC is bringing to Lexington,” said Duayna Brown of Thoroughbred Hospitality Group. “It’s an honor to grow with LSC and serve as a trusted hotel partner.”
Through this collaboration, Tru by Hilton will receive meaningful brand exposure across a variety of Lexington SC touchpoints, with a special emphasis on elevating the W League. This includes strategic visibility on the front of the team kits, digital content, and select youth and academy initiatives, helping to further engage fans and families throughout the region.
As part of the agreement, Tru by Hilton will provide hotel accommodations to support W League player needs during the 2025 season, reinforcing the club’s efforts to create a professional and player-focused environment. Additionally, the partnership includes a supplemental investment tied to any W League home playoff matches, helping the club build momentum both on and off the pitch.
“This kind of partnership is invaluable for our team,” said Paul Dolinsky, W League Head Coach. “It directly impacts our players’ experience and allows us to focus on what matters most, developing talent, building culture, and competing at a high level. We’re excited to represent Tru by Hilton on and off the pitch this season.”
Lexington SC is grateful for Tru by Hilton’s investment in the women’s game and looks forward to working together to support the continued development of the W League program. As the sport continues to grow in Central Kentucky, partnerships like this are vital to building lasting impact on the field, in the community, and beyond.
For more information on Lexington SC and its W League program, visit www.lexsporting.com.
About Tru by Hilton
Tru by Hilton is a game-changing hotel brand with more than 290 open locations across the Americas, providing guests with a consistent, fun experience at an affordable price. Spirited, simplified and grounded in value, Tru by Hilton is designed for cross-generational appeal. Intuitively designed modern guest rooms feature rolling desks, oversized windows for natural light and bright, spacious bathrooms. Guests can enjoy complimentary hot breakfast at the Top It breakfast bar, featuring a signature automatic pancake maker. Premium snacks, light meal options and single-serve wine and beer are available for purchase at the 24/7 Eat. & Sip. market. Experience a positive stay at Tru by Hilton by booking at trubyhilton.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Tru by Hilton at stories.hilton.com/trubyhilton, and follow the brand on Facebook, Instagram and X.
About Lexington Sporting Club
Lexington Sporting Club is a U.S. Soccer professional soccer club competing in the USL Championship (U.S. Soccer Second Division men’s professional soccer), and in USL Super League (U.S. Soccer First Division women’s professional soccer). The two professional teams are the pinnacle of the soccer ecosystem in Lexington that features more than 1,000 players within its youth and academy systems. Lexington SC has recently opened a 7500-seat, state-of-the-art stadium, indoor facilities and training fields.