Partnerships

LEXINGTON, Ky. — Lexington Sporting Club is proud to continue its partnership with Embassy Suites by Hilton Lexington Green, whose ongoing support will provide lodging accommodations for the club throughout the 2026 season. 

Located in a peaceful lakeside setting just minutes from shopping and dining, Embassy Suites Lexington Green offers a welcoming home base for the club, visiting teams and partners alike. 

“We’re proud to have Embassy Suites at Lexington Green return as LSC’s hotel partner for the 2026 season,” said Madyson Foster Smith, head of partnerships for Lexington Sporting Club. “They’ve been a fantastic partner to work with, and their commitment to hospitality and the community aligns perfectly with our club’s values. Their continued support of the club helps us provide an exceptional experience on and off the pitch, and we’re excited to continue growing together through our partnership.” 

Through this continued partnership, Embassy Suites Lexington Green reinforces its role as a trusted community partner while helping Lexington SC meet the demands of a competitive season both on and off the pitch. 

“Our continued partnership reflects a shared commitment to excellence,” said Kobe Johnson, assistant director of sales for the hotel. “It brings hospitality and high-performance athletics together to deliver a lasting value and shared success season after season — on and off the pitch.” 

Together, both organizations will continue to deliver a welcoming, hospitable experience to Lexingtonians that strengthens connections across the community.

LEXINGTON, Ky. — Lexington Sporting Club and Hicks & Funfsinn, PLLC have teamed up again in 2026 to continue bringing the thrills, excitement and energy LSC fans have come to expect on matchday. 

“Having Hicks & Funfsinn return as a partner for the 2026 season means a great deal to our club,” said Madyson Foster Smith, director of partnerships for Lexington Sporting Club. “They’ve consistently shown their support for Lexington Sporting Club and the community we serve. We’re excited to continue working together and appreciate their belief in what we’re building on and off the pitch.” 

Hicks & Funfsinn has served the Lexington community since 2018, standing up for Kentuckians during some of life’s most difficult times by advocating for them in the courtroom and volunteering in the community. 

As a boutique law firm, Hicks & Funfsinn focuses on personal injury and civil litigation, representing clients in cases involving serious injury, wrongful death and catastrophic accidents. With more than 50 years of combined experience, they provide a local perspective and an honest approach to every case. 

“Josh Hicks and I, along with our entire team at Hicks & Funfsinn – Kentucky Lawyers, are extremely excited to once again partner with Lexington Sporting Club for the upcoming 2026 season,” said Greg Funfsinn, founding partner and trial attorney. “Since our founding in 2018, Hicks & Funfsinn has supported local athletics at every level, from youth sports teams to high school to the pros. As a Lexington law firm, we could not be happier to spread the word about electrifying professional soccer right here in our local community at Lexington SC Stadium.” 

Lexington SC thanks Hicks & Funfsinn, PLLC for its continued support of professional soccer in the Bluegrass.

LEXINGTON, Ky. – Lexington Sporting Club is proud to announce a new partnership with AssuredPartners, a leading insurance brokerage and risk management firm.  

Through this partnership, AssuredPartners will connect with the club’s growing fan base and community through a range of strategic assets. This includes brand integration across Lexington SC’s digital, social, and in-stadium platforms, as well as presenting rights to one of the club’s signature open training sessions, offering a unique, behind-the-scenes experience for fans. 

“AssuredPartners is proud to partner with the Lexington Sporting Club, an organization that shares our commitment to excellence, community engagement, and teamwork,” said Bryan Raisor, Agency President. “This collaboration reflects our dedication to supporting local initiatives that make a lasting impact, and we’re excited to stand alongside a club that brings passion, unity and energy to the region both on and off the field. That is Power Through Partnership!” 

AssuredPartners’ support will span both the men’s and women’s professional teams, furthering LSC’s commitment to growing the game at all levels in the Bluegrass. 

“Our partnership with Assured Partners is rooted in a shared commitment to our fans and supporters, building meaningful connections and elevating the Lexington SC community together” said Madyson Smith, Director of Partnerships at Lexington Sporting Club.  

This collaboration represents more than a sponsorship, it’s a shared investment in the people, pride, and potential of the Bluegrass. Together, Lexington SC and AssuredPartners are committed to creating meaningful connections and lasting impact, both on the pitch and throughout the community. 

About AssuredPartners  

Based in Orlando, Florida, AssuredPartners stands as a global frontrunner in the insurance brokerage landscape, with special expertise in industry-specific insurance solutions for both businesses and consumers. We offer a comprehensive range of services, including commercial insurance, risk management, and employee benefits. As strategic advisors in the insurance domain, our unparalleled expertise empowers us to deliver tailor-made solutions designed to meet the unique needs of our clients. With a team of over 10,000 professionals, we serve clients from strategically located offices across North America, England, Ireland, Belgium, and Scotland. Committed to building strong, long-lasting relationships, we foster an environment of trust, transparency, and mutual respect with our partners. This ethos is encapsulated in our guiding principle: Power through Partnership. For further information, please visit www.assuredpartners.com. 

About Lexington Sporting Club 

Lexington Sporting Club is a U.S. Soccer professional soccer club competing in the USL Championship (U.S. Soccer Second Division men’s professional soccer), and in the Gainbridge Super League (U.S. Soccer First Division women’s professional soccer). The two professional teams are the pinnacle of the soccer ecosystem in Lexington that features more than 1,000 players within its youth and academy systems. Lexington SC has recently opened a 7500-seat, state-of-the-art stadium, indoor facilities and training fields.

Lexington, Ky. – Lexington Sporting Club is proud to announce Embassy Suites by Hilton Lexington Green as a Proud Partner of the club. 

This partnership brings together two community-centered organizations committed to delivering outstanding experiences both on and off the pitch. Through this collaboration, Embassy Suites Lexington Green will enhance the fan and team journey with a blend of hospitality, visibility, and engagement opportunities throughout the 2025 season. 

“We’re thrilled to welcome Embassy Suites at Lexington Green into the Lexington SC family,” said Kim Shelton, CEO of Lexington Sporting Club. “At Lexington SC, we believe in building partnerships that reflect our values of community, excellence, and a passion for bringing people together. Embassy Suites embodies those same principles, and this collaboration will allow us to elevate the experience for our supporters and visiting teams alike.” 

As a Proud Partner, Embassy Suites will be featured across a variety of fan touchpoints and club communications, including digital, broadcast, and on-site integrations. The partnership also includes select ticketing and hospitality experiences, opportunities to engage with fans through events, and collaborative promotions throughout the year. 

“We’re kicking off an exciting new chapter with Lexington Sporting Club,” said Kobe Johnson, Assistant Director of Sales at Embassy Suites by Hilton Lexington Green. “At the Embassy Suites Lexington Green, we believe in creating memorable experiences for every guest—just like LSC does for its fans. This partnership is a perfect match of comfort, class and community spirit, and we’re excited to support a team that brings people together through the love of the game. Whether you’re cheering from the stands or relaxing after a big match, Embassy Suites Lexington Green is your home base for all things soccer! Let’s go, you Greens.” 

Lexington Sporting Club competes in both USL Championship and the Gainbridge Super League, with a mission to grow the game and invest in the future of sport in Central Kentucky. 

For more on Lexington Sporting Club, visit www.lexsporting.com. To find your next league or event, head to www.lexsportandsocial.com. 

About Embassy Suites by Hilton Lexington Green  

Nestled in the heart of horse country, Embassy Suites by Hilton Lexington Green brings a fresh, stylish stay to one of Kentucky’s most charming cities. Just minutes from downtown Lexington and the University of Kentucky, this all-suite hotel offers plenty of room to relax with spacious two-room suites, a free made-to-order breakfast to kickstart your day, and a complimentary evening reception to wind it down. Guests can shop, dine, and unwind steps away at Fayette Mall and The Summit at Fritz Farm. With flexible event space, a modern fitness center, and an outdoor pool, it’s the perfect blend of comfort, convenience, and Kentucky charm—ideal for business, leisure, or a little bit of both.  

About Lexington Sporting Club 

Lexington Sporting Club is a U.S. Soccer professional soccer club competing in the USL Championship (U.S. Soccer Second Division men’s professional soccer), and in USL Super League (U.S. Soccer First Division women’s professional soccer). The two professional teams are the pinnacle of the soccer ecosystem in Lexington that features more than 1,000 players within its youth and academy systems. Lexington SC has recently opened a 7500-seat, state-of-the-art stadium, indoor facilities and training fields. 

Lexington, KY – Lexington Sporting Club has announced Lexington Sports & Social Club (LSSC) as the Official Adult League Programming Partner of Lexington Sporting Club, formalizing a collaboration aimed at expanding adult recreational opportunities and deepening community engagement through sport.

Under this multi-year agreement, LSSC will operate a variety of adult recreational leaguesincluding flag football, kickball, soccer and volleyball at select Lexington SC venues. The designation as Official Adult League Programming Partner also includes joint marketing initiatives, promotional support, and shared efforts to connect LSSC participants with the excitement of Lexington SC matchdays.

Throughout the year, both organizations will team up to highlight Lexington SC home games with exclusive ticket offers, themed events, and co-branded promotions. These initiatives are designed to create meaningful connections between recreational athletes and the city’s professional soccer community.

“We are excited for our players to experience the state-of-the-art high-performance turf fields at Lexington Sporting Club, enhancing our overall player experience,” said Alec Lyman, General Manager, Lexington Sport and Social Club. “We want to help grow the passion for soccer and other sports throughout the state of Kentucky.”

LSSC’s new role reflects a shared commitment to providing accessible, community-driven sports experiences in Lexington. From matchday engagement to digital campaigns and local activations, the collaboration creates new ways for people to play, cheer, and come together.

Whether on the field or in the stands, the goal is simple: more opportunities for Lexington to connect through the power of sport.

For more on Lexington Sporting Club, visit www.lexsporting.com. To find your next league or event, head to www.lexsportandsocial.com.

About Lexington Sport and Social Club

Lexington Sports and Social Club is the largest adult recreational sports league in Central Kentucky offering an engaging and social environment for co-ed sports including soccer, kickball, softball and flag football to name a few. Founded in 2010, Lexington Sports and Social Club has over twenty thousand members. For more information go to Lexingtonsocial.com.

About Lexington Sporting Club

Lexington Sporting Club is a U.S. Soccer professional soccer club competing in the USL Championship (U.S. Soccer Second Division men’s professional soccer), and in USL Super League (U.S. Soccer First Division women’s professional soccer). The two professional teams are the pinnacle of the soccer ecosystem in Lexington that features more than 1,000 players within its youth and academy systems. Lexington SC has recently opened a 7500-seat, state-of-the-art stadium, indoor facilities and training fields.

Media Contact:

Emily Fields

Marketing, Communications, Community

Lexington Sporting Club

efields@lexsporting.com

Morgan Light

Owner, Lexington Sports & Social Club

Morgan@lexingtonsocial.com

Alec Lyman
General Manager, Lexington Sports & Social Club
Alec.lexingtonsocial@gmail.com

Lexington, Ky. – Lexington Sporting Club is proud to welcome Toyota as a Proud Partner for the 2025 season. This partnership unites two organizations with a shared commitment to performance, community, and innovation, while strengthening the connection between professional sports and regional industry. 

As part of the agreement, Toyota will receive a robust in-stadium presence during Lexington SC’s USL Championship and USL Super League home matches. Partnership elements include LED ribbon board exposure, static field signage, video board features, and presenting sponsorship of the club’s “Keys to the Match” segment. These assets will bring Toyota closer to fans while enhancing the overall matchday experience. 

Toyota and the Bluegrass Toyota Dealers are proud to be the new sponsors of Lexington SC. The dealer group saw it as another chance to support the greater Lexington community. Toyota also continues to invest billions of dollars into the nearby Georgetown Assembly Plant, as well as ten other manufacturing sites around the country. Currently, they build 13 different Toyota models in the USA, with plans for more in the near future.

This new collaboration is a natural extension of Toyota’s long-standing presence in Central Kentucky. Through this partnership, Toyota deepens its commitment to local engagement by supporting one of the region’s most dynamic and fastest-growing professional sports organizations. 

Beyond branding and visibility, the partnership will also help drive community-focused initiatives and fan engagement opportunities throughout the season. Lexington SC and Toyota will work together to amplify local pride, expand reach, and create shared experiences for fans, families, and the broader Lexington community. 

This announcement marks a meaningful step in building long-term relationships that go beyond the field, highlighting how partnerships between industry leaders and professional sports teams can positively shape communities and celebrate local identity. 

For more on Lexington Sporting Club, visit www.lexsporting.com. To find your next league or event, head to www.lexsportandsocial.com. 

About Lexington Sporting Club 

Lexington Sporting Club is a U.S. Soccer professional soccer club competing in the USL Championship (U.S. Soccer Second Division men’s professional soccer), and in USL Super League (U.S. Soccer First Division women’s professional soccer). The two professional teams are the pinnacle of the soccer ecosystem in Lexington that features more than 1,000 players within its youth and academy systems. Lexington SC has recently opened a 7500-seat, state-of-the-art stadium, indoor facilities and training fields. 

Lexington, Ky. – Lexington Sporting Club is proud to announce a new partnership with Parlour Pizza + Pints, a beloved casual dining pizza restaurant known for its fresh ingredients, welcoming atmosphere, and community-first mindset. Parlour Pizza + Pints joins the LSC family as a Proud Partner ahead of the 2025 USL League Two season. 

“Parlour Pizza + Pints is very excited to partner with the Lexington Sporting Club!” said Don Robinson, CEO of Parlour Pizza + Pints. “While we’re relatively new to the Lexington market, we see this partnership as another step towards becoming a staple in the Lexington community. Professional soccer interest and youth club soccer participation continue to grow, and it’s a perfect fit for our culture and growth ambitions. Bringing great food and people together is at the heart of Parlour Pizza + Pints.” 

As part of the partnership, Parlour Pizza + Pints will receive front-of-kit logo placement on Lexington SC’s home and away USL League Two kits, a premier branding opportunity that will be seen across the region throughout the season. 

Additionally, fans can look forward to in-stadium activations that bring Parlour’s signature flavor and energy directly into the matchday experience. 

Lexington SC will also benefit from $6,000 in food and beverage value provided by Parlour Pizza + Pints, helping fuel the club’s USL League Two team throughout the season. 

“Parlour Pizza + Pints is helping fuel our team, literally and figuratively,” said Chris LeFevre, USL League Two Head Coach. “Support like this means a lot to our players, and having a partner that believes in our mission makes a huge impact both on and off the pitch.” 

This partnership highlights the shared values of Lexington Sporting Club and Parlour Pizza + Pints, a commitment to excellence, community, and creating memorable experiences. As both organizations continue to grow in the heart of Kentucky, fans can look forward to exciting matchdays, engaging activations, and the unbeatable combination of soccer and great pizza. 

About Parlour Pizza + Pints  

Founded in 2017, PARLOUR Pizza + Pints began in Jeffersonville, IN, and has grown to seven locations across the Louisville and Lexington area, with more on the way.  PARLOUR is about great food, genuine hospitality, and creating connections within the community.  

At the heart of the menu are award-winning pizzas, such as The Dr. and the fan-favorite Hot Honey Pepperoni, available on their original, thin, or cauliflower crusts. Guests can also enjoy a variety of appetizers, including their crave-worthy house-smoked wings, signature Pepperoni Bombs, and refreshing bruschetta. The lineup extends to grinders like the popular Meatball Grinder, along with fresh salads such as the Peppercorn Ranch.  

At PARLOUR, people always come first—whether it’s the guests at the table, the team behind the scenes, or the communities it serves. This focus on people is at the heart of everything the brand does. Guided by the motto—People. Pizza. Pints.—PARLOUR pairs genuine hospitality with a commitment to quality and connection, ensuring every meal, interaction, and experience leaves a lasting impression.  

About Lexington Sporting Club 

Lexington Sporting Club is a U.S. Soccer professional soccer club competing in the USL Championship (U.S. Soccer Second Division men’s professional soccer), and in USL Super League (U.S. Soccer First Division women’s professional soccer). The two professional teams are the pinnacle of the soccer ecosystem in Lexington that features more than 1,000 players within its youth and academy systems. Lexington SC has recently opened a 7500-seat, state-of-the-art stadium, indoor facilities and training fields.

Lexington, KY – Lexington Sporting Club is proud to announce Kroger as a proud partner, launching a meaningful collaboration grounded in a shared passion for Central Kentucky and a deep commitment to supporting youth development. 

At the heart of the partnership is a focus on inspiring and equipping the next generation. As part of the agreement, Kroger will be featured on the lower back of LSC Youth jerseys, a visible and impactful symbol of their investment in the future of local athletes. This presence reflects a broader dedication to creating opportunities that support young people on and off the field. 

“The foundation of Lexington Sporting Club is our youth, and we’re thrilled to welcome Kroger as a partner who is committed to creating healthier, thriving neighborhoods,” said Lexington SC CEO, Kim Shelton. “Their support goes beyond the jersey, it’s a direct investment in the future of our community and the growth of the next generation of athletes.” 

Beyond the youth kit presence, Kroger’s involvement will include a variety of in-venue branding and community engagement opportunities throughout the USL Championship and USL Super League seasons. These activations will offer fans of all ages the chance to engage with Kroger in meaningful ways that celebrate local pride and shared purpose. 

“We are thrilled to be partnering with the Lexington Sporting Club. This reflects our commitment to fostering community in the areas we live and work in,” said Brandie Ryan, Kroger Customer Communications Manager. “We strive to inspire both adult and young athletes by equipping them with the resources necessary for success and wellness, and we are excited about the potential of this rewarding partnership.” 

This partnership reinforces Lexington Sporting Club’s mission to be a force for good in Central Kentucky, uniting fans, families, and future stars through the power of sport, and building lasting connections that go far beyond the pitch. 

About Kroger 

At The Kroger Co., Louisville Division (NYSE: KR), we are dedicated to our Purpose: To Feed the Human Spirit™. We are 116 stores across Kentucky, Southern Indiana and Southern Illinois with 19,000 associates who serve over 2 million customers weekly through a seamless digital shopping experience and retail food stores, serving America through food inspiration and uplift, and creating #ZeroHungerZeroWaste communities. To learn more about us, visit our newsroom and investor relations site.  

About Lexington Sporting Club 

Lexington Sporting Club is a U.S. Soccer professional soccer club competing in the USL Championship (U.S. Soccer Second Division men’s professional soccer), and in USL Super League (U.S. Soccer First Division women’s professional soccer). The two professional teams are the pinnacle of the soccer ecosystem in Lexington that features more than 1,000 players within its youth and academy systems. Lexington SC has recently opened a 7500-seat, state-of-the-art stadium, indoor facilities and training fields.